When you get a great review, you feel like you want to yell it from the rooftops. That’s pretty much what reputation marketing is all about.
Where reputation management is about addressing negative reviews and working to earn more positive ones, reputation marketing is about using your positive reviews to drive leads and sales.
Your reviews are a powerful thing, they’re like the torque in your tech marketing engine. Used correctly they can earn your business trust and make you stand out over your competition.
Everything seemed fine with that long-time customer, but suddenly they’ve dropped your MSP services and gone with a competitor, and you’re not sure why.
It may be because while they “liked” your company, they didn’t “love” you. So that lack of emotional attachment to your brand made it easy for them to be stolen away by someone else.
Any type of relationship has emotions attached because that’s how humans work. If you’re not on top of your company’s online sentiment (how people truly feel about you), then you could end up losing business to other IT shops that are.