One of the challenges with reviews is putting them where you need them to be in your lead funnel. If you’re putting them on interior site pages where only your current customers go to, you may just be signing to the choir.
How do you get reviews at the top of your lead generation activities? One way is to use schema markup to create a review snippet that will show up in your search engine listing.
With a few tips on how to leverage review and aggregate rating markup on a webpage, you can unlock more lead generation potential.