Everything seemed fine with that long-time customer, but suddenly they’ve dropped your MSP services and gone with a competitor, and you’re not sure why.
It may be because while they “liked” your company, they didn’t “love” you. So that lack of emotional attachment to your brand made it easy for them to be stolen away by someone else.
Any type of relationship has emotions attached because that’s how humans work. If you’re not on top of your company’s online sentiment (how people truly feel about you), then you could end up losing business to other IT shops that are.
In today’s world, everything we do online can leave a footprint, whether or not we realize it. From posts on social media to message board replies from years ago, things done online tend to stay there forever.
Understanding your digital footprint and knowing how to control it can protect your tech business reputation and build trust for your company.
But first, you need to know how to find it, where it comes from, and what you can do to manage footprints you might not want to have public.
As time goes on, it seems that we lose some of the old customer service practices of days gone by. Could reviving one of them help you get an edge on your competition?
If your grandmother made you write Thank You cards after your birthday, she was actually doing you a favor, because that one simple act still makes as big of an impact on people today as it did 50 years ago (and maybe more).
Find out how sending a note of appreciation to your customers can help boost your tech company’s reputation and gain you customer loyalty.
The technology landscape has changed dramatically this year, and many people have found themselves working and going to school from home. But those home networks are often lacking the managed services they need (and that YOU can provide!).
Residential managed services are taking on a whole new level of importance. Even without the stay at home orders accelerating things, telecommuting and freelancing had already elevated home offices.
Now is a perfect time to leverage that IT support reputation that you’ve built up over the years to market residential managed services.
A significant number of customers rely on reviews and testimonials when deciding which computer repair shop or MSP provider to work with.
Beyond asking for testimonials by email or a link to Google My Business reviews, how can you get more of them? After all, it’s not long before reviews get stale, which makes them much less effective.
There are a number of creative ways you can obtain more testimonials to boost your business and add to your marketing assets. It just takes thinking outside the box and looking in places you may not have considered.
Your branding can be an afterthought, or it can be the cohesive glue that ties together all content that you put out. When used properly, your branding can energize your tech business reviews program and help it get you the results you want.
Too often, business owners aren’t diligent about using their brand in everything they do, which is like leaving a royal flush sitting in your deck and playing a pair of jacks instead.
There are some cool ways that you can rev up your reviews program by using something you already have in place, which is your brand identity.
We’re in unchartered territory as far as national emergencies go due to the global pandemic. School and restaurants are closing, events and sports games have been cancelled and everyone’s uncertain about what tomorrow will bring.
One thing is apparent however, without technology things would be much more difficult. This puts technology business owners in a unique position to be just the support their clients need at a time like this.
If you’ve been uncertain about what to focus on during this national emergency that is changing the way we live and work, read on for some suggestions on how you can be there for your customers to help them get through it, which can end up being a win-win situation.
We all make mistakes occasionally and in the internet age, bad reviews and low star ratings can stay in Google’s search results and haunt you for years if not addressed.
Whether your customer service was lacking when trying to transition from part-time to full-time IT support, you made a poor hiring decision, or bad comments were undeserved, you don’t have to be defined forever by those negative online mentions.
Knowing the steps to take to clean up a bad online reputation can give you a fresh start and a whole new attitude about yourself and your tech business.
No matter how much technology might cause us to spend time looking at screens, nothing can replace that in-person interaction that connects people and helps us truly get to know each other.
In-person networking is an age-old practice, but one that’s more relevant than ever in today’s internet focused world. There’s just something you get from meeting people, shaking hands, and connecting with them in person that you can’t get through email.
There are multiple benefits of upping your face-to-face networking game, not the least of which is contributing to your tech business reputation, which is like the torque in your marketing engine… where the real power comes from.
When most people hear the word “citation” they think of a traffic ticket, but local citations are something completely different and completely crucial for good local website rankings for your tech business site.
Local citations don’t always get the attention they deserve and companies that don’t pay attention to them or keep them up to date can suffer when it comes to driving local leads to their business.
Find out what a local citation is and why you want to cultivate them as part of a successful marketing and SEO strategy.