Francesca Crolley
Author Archives: Francesca Crolley

8 Smart Ways to Use Branding in Your Tech Site Reviews Process

8 Smart Ways to Use Branding in Your Tech Site Reviews Process

Your branding can be an afterthought, or it can be the cohesive glue that ties together all content that you put out. When used properly, your branding can energize your tech business reviews program and help it get you the results you want.

Too often, business owners aren’t diligent about using their brand in everything they do, which is like leaving a royal flush sitting in your deck and playing a pair of jacks instead.

There are some cool ways that you can rev up your reviews program by using something you already have in place, which is your brand identity.

Offering Help to Your Tech Business Clients During the Coronavirus Outbreak Can Be a Win-Win

Offering Help to Your Tech Business Clients During the Coronavirus Outbreak Can Be a Win-Win

We’re in unchartered territory as far as national emergencies go due to the global pandemic. School and restaurants are closing, events and sports games have been cancelled and everyone’s uncertain about what tomorrow will bring.

One thing is apparent however, without technology things would be much more difficult. This puts technology business owners in a unique position to be just the support their clients need at a time like this.

If you’ve been uncertain about what to focus on during this national emergency that is changing the way we live and work, read on for some suggestions on how you can be there for your customers to help them get through it, which can end up being a win-win situation.

7 Practical Steps to Repair a Bad Tech Business Reputation

7 Practical Steps to Repair a Bad Tech Business Reputation

We all make mistakes occasionally and in the internet age, bad reviews and low star ratings can stay in Google’s search results and haunt you for years if not addressed.

Whether your customer service was lacking when trying to transition from part-time to full-time IT support, you made a poor hiring decision, or bad comments were undeserved, you don’t have to be defined forever by those negative online mentions.

Knowing the steps to take to clean up a bad online reputation can give you a fresh start and a whole new attitude about yourself and your tech business.

How In-Person Networking Strengthens Your Tech Business Reputation

How In-Person Networking Strengthens Your Tech Business Reputation

No matter how much technology might cause us to spend time looking at screens, nothing can replace that in-person interaction that connects people and helps us truly get to know each other.

In-person networking is an age-old practice, but one that’s more relevant than ever in today’s internet focused world. There’s just something you get from meeting people, shaking hands, and connecting with them in person that you can’t get through email.

There are multiple benefits of upping your face-to-face networking game, not the least of which is contributing to your tech business reputation, which is like the torque in your marketing engine… where the real power comes from.

What are Local Citations & Why Are They Critical to Your Tech Business Site?

What are Local Citations & Why Are They Critical to Your Tech Business Site?

When most people hear the word “citation” they think of a traffic ticket, but local citations are something completely different and completely crucial for good local website rankings for your tech business site.

Local citations don’t always get the attention they deserve and companies that don’t pay attention to them or keep them up to date can suffer when it comes to driving local leads to their business.

Find out what a local citation is and why you want to cultivate them as part of a successful marketing and SEO strategy.

Yes! Negative Reviews Can Actually Benefit Your Tech Business Website

Yes! Negative Reviews Can Actually Benefit Your Tech Business Website

Some business owners completely miss out on all the positive sales and marketing benefits that come with having good reviews simply because they’re scared of a few negative ratings, so they don’t bother with reviews at all.

No one likes to hear negative things about their business, but although it may be hard to believe, those negative reviews aren’t all bad and can actually enhance your tech business site’s overall review strategy.

With 72% of customers reporting that they won’t make a buying decision without reading reviews for a company first, simply ignoring the power of reviews because you don’t want any bad ones could seriously be hurting your business growth prospects.

Reviews are a Valuable Business Asset for Your IT Site: Use Them to Their Fullest!

Reviews are a Valuable Business Asset for Your IT Site: Use Them to Their Fullest!

Do you look at online reviews as a nice perk if you get them, but not something that’s under your control? They’re actually one of your most valuable business assets that can be utilized in multiple ways.

If you take a “wait and see” attitude to your customer reviews, you’re missing the boat on what could be one of the biggest factors that makes a lead decide to purchase your services.

Understanding exactly how important reviews are as a business asset can help you gain a whole new appreciation for their power and motivate you to become an active participant in managing and encouraging customer reviews.