When most people hear the word “citation” they think of a traffic ticket, but local citations are something completely different and completely crucial for good local website rankings for your tech business site.
Local citations don’t always get the attention they deserve and companies that don’t pay attention to them or keep them up to date can suffer when it comes to driving local leads to their business.
Find out what a local citation is and why you want to cultivate them as part of a successful marketing and SEO strategy.
Some business owners completely miss out on all the positive sales and marketing benefits that come with having good reviews simply because they’re scared of a few negative ratings, so they don’t bother with reviews at all.
No one likes to hear negative things about their business, but although it may be hard to believe, those negative reviews aren’t all bad and can actually enhance your tech business site’s overall review strategy.
With 72% of customers reporting that they won’t make a buying decision without reading reviews for a company first, simply ignoring the power of reviews because you don’t want any bad ones could seriously be hurting your business growth prospects.
Do you look at online reviews as a nice perk if you get them, but not something that’s under your control? They’re actually one of your most valuable business assets that can be utilized in multiple ways.
If you take a “wait and see” attitude to your customer reviews, you’re missing the boat on what could be one of the biggest factors that makes a lead decide to purchase your services.
Understanding exactly how important reviews are as a business asset can help you gain a whole new appreciation for their power and motivate you to become an active participant in managing and encouraging customer reviews.