Online reviews for your IT business can have a far bigger impact than just driving a few new leads and making you feel good about your star rating. They can affect your bottom line positively or negatively.
When you see the connection between reviews/ratings and how much money you bring in the door, it helps you truly appreciate how important a good online review strategy can be.
If you’re not managing your reviews proactively, you’ll want to read on for several impactful reasons you should.
Some reviews feel great to respond to, while others might make you want to close your browser window and forget you’ve ever seen them.
But whether a review for your MSP business is positive, negative, or neutral, there are plenty of reasons you should respond professionally to all of them.
You might be surprised at just how much weight a review response carries to those reading reviews. We’ll go through why you should make this a habit and how your business can benefit.
Do star ratings really make a big difference when it comes to attracting new customers? You may be surprised at how many people make a split-second judgement about a business based on how many stars it has on Google or another site.
Not enough stars, and people may not even read the accompanying reviews. Too many 5-star reviews, and people question the legitimacy of your ratings.
Understanding how your star rating impacts a customer’s buying decision is important to building an effective review management strategy.
How much is a good reputation worth? It may be more than you think!
Improving your MSP business reputation has many benefits, including building trust, earning more customers, and saving your marketing dollars.
High star ratings and stellar reviews about your customer service can be worth their weight in gold and act as acquisition magnets, lowering your promotional expenses considerably
One of the challenges with reviews is putting them where you need them to be in your lead funnel. If you’re putting them on interior site pages where only your current customers go to, you may just be signing to the choir.
How do you get reviews at the top of your lead generation activities? One way is to use schema markup to create a review snippet that will show up in your search engine listing.
With a few tips on how to leverage review and aggregate rating markup on a webpage, you can unlock more lead generation potential.
When you get a great review, you feel like you want to yell it from the rooftops. That’s pretty much what reputation marketing is all about.
Where reputation management is about addressing negative reviews and working to earn more positive ones, reputation marketing is about using your positive reviews to drive leads and sales.
Your reviews are a powerful thing, they’re like the torque in your tech marketing engine. Used correctly they can earn your business trust and make you stand out over your competition.
Everything seemed fine with that long-time customer, but suddenly they’ve dropped your MSP services and gone with a competitor, and you’re not sure why.
It may be because while they “liked” your company, they didn’t “love” you. So that lack of emotional attachment to your brand made it easy for them to be stolen away by someone else.
Any type of relationship has emotions attached because that’s how humans work. If you’re not on top of your company’s online sentiment (how people truly feel about you), then you could end up losing business to other IT shops that are.
In today’s world, everything we do online can leave a footprint, whether or not we realize it. From posts on social media to message board replies from years ago, things done online tend to stay there forever.
Understanding your digital footprint and knowing how to control it can protect your tech business reputation and build trust for your company.
But first, you need to know how to find it, where it comes from, and what you can do to manage footprints you might not want to have public.
As time goes on, it seems that we lose some of the old customer service practices of days gone by. Could reviving one of them help you get an edge on your competition?
If your grandmother made you write Thank You cards after your birthday, she was actually doing you a favor, because that one simple act still makes as big of an impact on people today as it did 50 years ago (and maybe more).
Find out how sending a note of appreciation to your customers can help boost your tech company’s reputation and gain you customer loyalty.
The technology landscape has changed dramatically this year, and many people have found themselves working and going to school from home. But those home networks are often lacking the managed services they need (and that YOU can provide!).
Residential managed services are taking on a whole new level of importance. Even without the stay at home orders accelerating things, telecommuting and freelancing had already elevated home offices.
Now is a perfect time to leverage that IT support reputation that you’ve built up over the years to market residential managed services.