It’s easy to make a direct correlation between collecting good online reviews and gaining more business because of them, but have you ever considered other ways that reviews might influence your business?
There is a lot of power packed behind each star rating and personal testimonial, and if you capitalize on your reviews, it can open up a whole new world of benefits that you’ve been missing out on.
The short answer is no.
When initially describing TechReputation.com as a service that helps IT companies secure more positive reviews online, a few have replied that they can do that just fine using Marketr. While Marketr can send automated emails to clients asking for a review online, that is where the functionality ends when trying to fully manage your reputation online.
There are 5 parts of our service that when used together create a powerful marketing system that will bring best results:
When trying to manage all your reviews and business information online, you can do it yourself manually, pay someone else to do it for you manually, or you can invest in a software solution that automates the process to save time and money so that you can focus on analyzing the results. Using software like TechReputation.com will increase your chances of gaining the most reviews using smart automation, such as reminding the customer a second time or two to leave you a review if they have not responded to the first request. Or automatically sensing an Android device and automatically directing the customer to Google first since they have an account already. Trying to do the same in Marketr is not possible.
Even though Marketr doesn’t have the capabilities outlined here, TechReputation.com and our current integration with RepairShopr is meant to complement, not replace Marketr and its features. Our platform does not provide stay in touch emails, or allow you to segment your customers by assets and send them a custom marketing message, for example. When used regularly, those are powerful marketing features.
Yes, combining the two services together will provide your business with two powerful systems that will elevate your marketing. By using the right tool for the job, you find more success in attracting and keeping more clients in your IT business.
Another Hack #1:
One of the barriers of getting more reviews on your Google My Business page is that Google requires your customer to have a gmail account in order to post a public review. Many will not take the time to create an account just to leave a nice review.
If you collect emails from your customers like you should, then use your favorite marketing tool to segment the list to include only those that have a gmail address, and then send a manual email directing them to your GMB profile page.
Another Hack #2:
Use an automated service, like TechReputation.com that includes a workflow in the system that allows you to text message your request. If the customer is using an Android phone, it will automatically detect this and direct the customer to leave their review on Google as the primary choice. Since they are logged in as a Google user, the review process will be more seamless
and the review conversion rate will be much higher!
If you would like to save time and money managing your online reviews, then try a 14-day free trial of TechReputation.com today.Start Your 14 Day Free Trial
Are any of the three reasons below holding you back from getting those 5 star reviews your company deserves?
Reason # 1: Lack of Time
Let's face it, all IT business owners lack sufficient time to invest in all the recommended forms of marketing. Yet, look at the effort and time spent using software to automate your business, such as ticketing and other software tools. Once setup, the investment in time & money usually pays off in dividends.
Similarly, getting online reviews can and should be automated. Manually soliciting them is not as effective, and often leads to discouragement due to lack of results.
Reason # 2: No System in Place
You have many systems in place currently to run your business. Without them, your customers and business will suffer greatly.
What is your current system for responding to both positive and negative reviews online?
Reason # 3: Hesitant to Ask Every Customer
Ever had a hunch that you didn't perform 100% for a certain customer and you feel hesitant to ask them for feedback?
Asking for feedback no matter what the outcome, is essential information for knowing your business strengths and ways for you to improve. The best way to learn is to ask every customer.
Investing in Online Reputation Management Software
A good software solution will help you save time (and money) by implementing an automated system for obtaining more positive reviews. A system will help you respond to negative reviews. A dashboard will help you manage and report on all your reviews. And with the popularity of consumer reviews, you will see better local search rankings in Google and an increase in business, which will more than pay for the monthly cost of any software you choose.
If you are sending out review request emails to your IT customers, and are focusing your efforts on Google reviews, then follow this guide to make it very simple for them to leave a review, especially if you are segmenting your email / customer list by email addresses and sending this information to Gmail account users 🙂
Welcome! TechReputation.com is a online reputation management service designed exclusively for IT companies, such as computer repair shops, Managed Services Providers (MSP) , Managed Security Service Providers (MSSP), and other computer system integrators.
With the importance of customer reviews growing day by day, it is becoming essential to implement a complete online reputation management marketing system, which is now less complicated and less costly than ever before due to online solutions such as ours.
Since more reviews = more customers, are you ready to implement a solution today?
Thanks for reading!