7 Practical Steps to Repair a Bad Tech Business Reputation

7 Practical Steps to Repair a Bad Tech Business Reputation

We all make mistakes occasionally and in the internet age, bad reviews and low star ratings can stay in Google’s search results and haunt you for years if not addressed.

Whether your customer service was lacking when trying to transition from part-time to full-time IT support, you made a poor hiring decision, or bad comments were undeserved, you don’t have to be defined forever by those negative online mentions.

Knowing the steps to take to clean up a bad online reputation can give you a fresh start and a whole new attitude about yourself and your tech business.

How In-Person Networking Strengthens Your Tech Business Reputation

How In-Person Networking Strengthens Your Tech Business Reputation

No matter how much technology might cause us to spend time looking at screens, nothing can replace that in-person interaction that connects people and helps us truly get to know each other.

In-person networking is an age-old practice, but one that’s more relevant than ever in today’s internet focused world. There’s just something you get from meeting people, shaking hands, and connecting with them in person that you can’t get through email.

There are multiple benefits of upping your face-to-face networking game, not the least of which is contributing to your tech business reputation, which is like the torque in your marketing engine… where the real power comes from.

What are Local Citations & Why Are They Critical to Your Tech Business Site?

What are Local Citations & Why Are They Critical to Your Tech Business Site?

When most people hear the word “citation” they think of a traffic ticket, but local citations are something completely different and completely crucial for good local website rankings for your tech business site.

Local citations don’t always get the attention they deserve and companies that don’t pay attention to them or keep them up to date can suffer when it comes to driving local leads to their business.

Find out what a local citation is and why you want to cultivate them as part of a successful marketing and SEO strategy.

Yes! Negative Reviews Can Actually Benefit Your Tech Business Website

Yes! Negative Reviews Can Actually Benefit Your Tech Business Website

Some business owners completely miss out on all the positive sales and marketing benefits that come with having good reviews simply because they’re scared of a few negative ratings, so they don’t bother with reviews at all.

No one likes to hear negative things about their business, but although it may be hard to believe, those negative reviews aren’t all bad and can actually enhance your tech business site’s overall review strategy.

With 72% of customers reporting that they won’t make a buying decision without reading reviews for a company first, simply ignoring the power of reviews because you don’t want any bad ones could seriously be hurting your business growth prospects.

Reviews are a Valuable Business Asset for Your IT Site: Use Them to Their Fullest!

Reviews are a Valuable Business Asset for Your IT Site: Use Them to Their Fullest!

Do you look at online reviews as a nice perk if you get them, but not something that’s under your control? They’re actually one of your most valuable business assets that can be utilized in multiple ways.

If you take a “wait and see” attitude to your customer reviews, you’re missing the boat on what could be one of the biggest factors that makes a lead decide to purchase your services.

Understanding exactly how important reviews are as a business asset can help you gain a whole new appreciation for their power and motivate you to become an active participant in managing and encouraging customer reviews.

What Other Ways Can Online Reviews Positively Impact Your Tech Business?

What Other Ways Can Online Reviews Positively Impact Your Tech Business?


It’s easy to make a direct correlation between collecting good online reviews and gaining more business because of them, but have you ever considered other ways that reviews might influence your business?

There is a lot of power packed behind each star rating and personal testimonial, and if you capitalize on your reviews, it can open up a whole new world of benefits that you’ve been missing out on.

Can You Do Reputation Management in RepairShopr With Marketr Alone?

The short answer is no.

When initially describing TechReputation.com as a service that helps IT companies secure more positive reviews online, a few have replied that they can do that just fine using Marketr. While Marketr can send automated emails to clients asking for a review online, that is where the functionality ends when trying to fully manage your reputation online.

There are 5 parts of our service that when used together create a powerful marketing system that will bring best results:

  1. Pull in all your public reviews from major review sites into one dashboard for reviewing, monitoring, and reporting.
  2. Secure as many customer reviews as possible using email and / or text messaging, workflows, and smart automation.
  3. Prevent unhappy customers from posting negative reviews by receiving alerts when they rate you poorly and give you the chance to respond and turn them into a positive review.
  4. Market your reviews by publishing them on social media and your website all automatically as new reviews come in.
  5. Keep your business information consistent and up-to-date in the same dashboard by entering it once and pushing it out to over 50 directory and review sites automatically for optimal local search rankings. (No other reputation  management system offers this feature in the same dashboard)

When trying to manage all your reviews and business information online, you can do it yourself manually, pay someone else to do it for you manually, or you can invest in a software solution that automates the process to save time and money so that you can focus on analyzing the results. Using software like TechReputation.com will increase your chances of gaining the most reviews using smart automation, such as reminding the customer a second time or two to leave you a review if they have not responded to the first request. Or automatically sensing an Android device and automatically directing the customer to Google first since they have an account already. Trying to do the same in Marketr is not possible.

Even though Marketr doesn’t have the capabilities outlined here, TechReputation.com and our current integration with RepairShopr is meant to complement, not replace Marketr and its features. Our platform does not provide stay in touch emails, or allow you to segment your customers by assets and send them a custom marketing message, for example. When used regularly, those are powerful marketing features.

Yes, combining the two services together will provide your business with two powerful systems that will elevate your marketing. By using the right tool for the job, you find more success in attracting and keeping more clients in your IT business.




Two More Google Hacks to Get More Google My Business Reviews

Another Hack #1:
One of the barriers of getting more reviews on your Google My Business page is that Google requires your customer to have a gmail account in order to post a public review. Many will not take the time to create an account just to leave a nice review.

If you collect emails from your customers like you should, then use your favorite marketing tool to segment the list to include only those that have a gmail address, and then send a manual email directing them to your GMB profile page.

Another Hack #2:
Use an automated service, like TechReputation.com that includes a workflow in the system that allows you to text message your request. If the customer is using an Android phone, it will automatically detect this and direct the customer to leave their review on Google as the primary choice. Since they are logged in as a Google user, the review process will be more seamless
and the review conversion rate will be much higher!

If you would like to save time and money managing your online reviews, then try a 14-day free trial of TechReputation.com today.

Start Your 14 Day Free Trial

Three Reasons Why You Are Not Getting The Reviews Your IT Business Deserves

Are any of the three reasons below holding you back from getting those 5 star reviews your company deserves?


Reason # 1: Lack of Time
Let's face it, all IT business owners lack sufficient time to invest in all the recommended forms of marketing. Yet, look at the effort and time spent using software to automate your business, such as ticketing and other software tools. Once setup, the investment in time & money usually pays off in dividends.

Similarly, getting online reviews can and should be automated. Manually soliciting them is not as effective, and often leads to discouragement due to lack of results.

Reason # 2: No System in Place
You have many systems in place currently to run your business. Without them, your customers and business will suffer greatly.

What is your current system for responding to both positive and negative reviews online? ​

Reason # 3: Hesitant to Ask Every Customer
Ever had a hunch that you didn't perform 100% for a certain customer and you feel hesitant to ask them for feedback?

Asking for feedback no matter what the outcome, is essential information for knowing your business strengths and ways for you to improve. The best way to learn is to ask every customer. 

Investing in Online Reputation Management Software
A good software solution will help you save time (and money) by implementing an automated system for obtaining more positive reviews. A system will help you respond to negative reviews. A dashboard will help you manage and report on all your reviews. And with the popularity of consumer reviews, you will see better local search rankings in Google and an increase in business, which will more than pay for the monthly cost of any software you choose.