One of the challenges with reviews is putting them where you need them to be in your lead funnel. If you’re putting them on interior site pages where only your current customers go to, you may just be signing to the choir.
How do you get reviews at the top of your lead generation activities? One way is to use schema markup to create a review snippet that will show up in your search engine listing.
With a few tips on how to leverage review and aggregate rating markup on a webpage, you can unlock more lead generation potential.
In today’s world, everything we do online can leave a footprint, whether or not we realize it. From posts on social media to message board replies from years ago, things done online tend to stay there forever.
Understanding your digital footprint and knowing how to control it can protect your tech business reputation and build trust for your company.
But first, you need to know how to find it, where it comes from, and what you can do to manage footprints you might not want to have public.
When most people hear the word “citation” they think of a traffic ticket, but local citations are something completely different and completely crucial for good local website rankings for your tech business site.
Local citations don’t always get the attention they deserve and companies that don’t pay attention to them or keep them up to date can suffer when it comes to driving local leads to their business.
Find out what a local citation is and why you want to cultivate them as part of a successful marketing and SEO strategy.
Another Hack #1:
One of the barriers of getting more reviews on your Google My Business page is that Google requires your customer to have a gmail account in order to post a public review. Many will not take the time to create an account just to leave a nice review.
If you collect emails from your customers like you should, then use your favorite marketing tool to segment the list to include only those that have a gmail address, and then send a manual email directing them to your GMB profile page.
Another Hack #2:
Use an automated service, like TechReputation.com that includes a workflow in the system that allows you to text message your request. If the customer is using an Android phone, it will automatically detect this and direct the customer to leave their review on Google as the primary choice. Since they are logged in as a Google user, the review process will be more seamless
and the review conversion rate will be much higher!
If you would like to save time and money managing your online reviews, then try a 14-day free trial of TechReputation.com today.Start Your 14 Day Free Trial
If you are sending out review request emails to your IT customers, and are focusing your efforts on Google reviews, then follow this guide to make it very simple for them to leave a review, especially if you are segmenting your email / customer list by email addresses and sending this information to Gmail account users 🙂