Some reviews feel great to respond to, while others might make you want to close your browser window and forget you’ve ever seen them.
But whether a review for your MSP business is positive, negative, or neutral, there are plenty of reasons you should respond professionally to all of them.
You might be surprised at just how much weight a review response carries to those reading reviews. We’ll go through why you should make this a habit and how your business can benefit.
Do star ratings really make a big difference when it comes to attracting new customers? You may be surprised at how many people make a split-second judgement about a business based on how many stars it has on Google or another site.
Not enough stars, and people may not even read the accompanying reviews. Too many 5-star reviews, and people question the legitimacy of your ratings.
Understanding how your star rating impacts a customer’s buying decision is important to building an effective review management strategy.
How much is a good reputation worth? It may be more than you think!
Improving your MSP business reputation has many benefits, including building trust, earning more customers, and saving your marketing dollars.
High star ratings and stellar reviews about your customer service can be worth their weight in gold and act as acquisition magnets, lowering your promotional expenses considerably
One of the challenges with reviews is putting them where you need them to be in your lead funnel. If you’re putting them on interior site pages where only your current customers go to, you may just be signing to the choir.
How do you get reviews at the top of your lead generation activities? One way is to use schema markup to create a review snippet that will show up in your search engine listing.
With a few tips on how to leverage review and aggregate rating markup on a webpage, you can unlock more lead generation potential.
When you get a great review, you feel like you want to yell it from the rooftops. That’s pretty much what reputation marketing is all about.
Where reputation management is about addressing negative reviews and working to earn more positive ones, reputation marketing is about using your positive reviews to drive leads and sales.
Your reviews are a powerful thing, they’re like the torque in your tech marketing engine. Used correctly they can earn your business trust and make you stand out over your competition.
Everything seemed fine with that long-time customer, but suddenly they’ve dropped your MSP services and gone with a competitor, and you’re not sure why.
It may be because while they “liked” your company, they didn’t “love” you. So that lack of emotional attachment to your brand made it easy for them to be stolen away by someone else.
Any type of relationship has emotions attached because that’s how humans work. If you’re not on top of your company’s online sentiment (how people truly feel about you), then you could end up losing business to other IT shops that are.
A significant number of customers rely on reviews and testimonials when deciding which computer repair shop or MSP provider to work with.
Beyond asking for testimonials by email or a link to Google My Business reviews, how can you get more of them? After all, it’s not long before reviews get stale, which makes them much less effective.
There are a number of creative ways you can obtain more testimonials to boost your business and add to your marketing assets. It just takes thinking outside the box and looking in places you may not have considered.
Your branding can be an afterthought, or it can be the cohesive glue that ties together all content that you put out. When used properly, your branding can energize your tech business reviews program and help it get you the results you want.
Too often, business owners aren’t diligent about using their brand in everything they do, which is like leaving a royal flush sitting in your deck and playing a pair of jacks instead.
There are some cool ways that you can rev up your reviews program by using something you already have in place, which is your brand identity.
We all make mistakes occasionally and in the internet age, bad reviews and low star ratings can stay in Google’s search results and haunt you for years if not addressed.
Whether your customer service was lacking when trying to transition from part-time to full-time IT support, you made a poor hiring decision, or bad comments were undeserved, you don’t have to be defined forever by those negative online mentions.
Knowing the steps to take to clean up a bad online reputation can give you a fresh start and a whole new attitude about yourself and your tech business.
Some business owners completely miss out on all the positive sales and marketing benefits that come with having good reviews simply because they’re scared of a few negative ratings, so they don’t bother with reviews at all.
No one likes to hear negative things about their business, but although it may be hard to believe, those negative reviews aren’t all bad and can actually enhance your tech business site’s overall review strategy.
With 72% of customers reporting that they won’t make a buying decision without reading reviews for a company first, simply ignoring the power of reviews because you don’t want any bad ones could seriously be hurting your business growth prospects.