Some business owners completely miss out on all the positive sales and marketing benefits that come with having good reviews simply because they’re scared of a few negative ratings, so they don’t bother with reviews at all.
No one likes to hear negative things about their business, but although it may be hard to believe, those negative reviews aren’t all bad and can actually enhance your tech business site’s overall review strategy.
With 72% of customers reporting that they won’t make a buying decision without reading reviews for a company first, simply ignoring the power of reviews because you don’t want any bad ones could seriously be hurting your business growth prospects.
Do you look at online reviews as a nice perk if you get them, but not something that’s under your control? They’re actually one of your most valuable business assets that can be utilized in multiple ways.
If you take a “wait and see” attitude to your customer reviews, you’re missing the boat on what could be one of the biggest factors that makes a lead decide to purchase your services.
Understanding exactly how important reviews are as a business asset can help you gain a whole new appreciation for their power and motivate you to become an active participant in managing and encouraging customer reviews.
It’s easy to make a direct correlation between collecting good online reviews and gaining more business because of them, but have you ever considered other ways that reviews might influence your business?
There is a lot of power packed behind each star rating and personal testimonial, and if you capitalize on your reviews, it can open up a whole new world of benefits that you’ve been missing out on.
Another Hack #1:
One of the barriers of getting more reviews on your Google My Business page is that Google requires your customer to have a gmail account in order to post a public review. Many will not take the time to create an account just to leave a nice review.
If you collect emails from your customers like you should, then use your favorite marketing tool to segment the list to include only those that have a gmail address, and then send a manual email directing them to your GMB profile page.
Another Hack #2:
Use an automated service, like TechReputation.com that includes a workflow in the system that allows you to text message your request. If the customer is using an Android phone, it will automatically detect this and direct the customer to leave their review on Google as the primary choice. Since they are logged in as a Google user, the review process will be more seamless
and the review conversion rate will be much higher!
If you would like to save time and money managing your online reviews, then try a 14-day free trial of TechReputation.com today.Start Your 14 Day Free Trial
Are any of the three reasons below holding you back from getting those 5 star reviews your company deserves?
Reason # 1: Lack of Time
Let's face it, all IT business owners lack sufficient time to invest in all the recommended forms of marketing. Yet, look at the effort and time spent using software to automate your business, such as ticketing and other software tools. Once setup, the investment in time & money usually pays off in dividends.
Similarly, getting online reviews can and should be automated. Manually soliciting them is not as effective, and often leads to discouragement due to lack of results.
Reason # 2: No System in Place
You have many systems in place currently to run your business. Without them, your customers and business will suffer greatly.
What is your current system for responding to both positive and negative reviews online?
Reason # 3: Hesitant to Ask Every Customer
Ever had a hunch that you didn't perform 100% for a certain customer and you feel hesitant to ask them for feedback?
Asking for feedback no matter what the outcome, is essential information for knowing your business strengths and ways for you to improve. The best way to learn is to ask every customer.
Investing in Online Reputation Management Software
A good software solution will help you save time (and money) by implementing an automated system for obtaining more positive reviews. A system will help you respond to negative reviews. A dashboard will help you manage and report on all your reviews. And with the popularity of consumer reviews, you will see better local search rankings in Google and an increase in business, which will more than pay for the monthly cost of any software you choose.