When you get a great review, you feel like you want to yell it from the rooftops. That’s pretty much what reputation marketing is all about.
Where reputation management is about addressing negative reviews and working to earn more positive ones, reputation marketing is about using your positive reviews to drive leads and sales.
Your reviews are a powerful thing, they’re like the torque in your tech marketing engine. Used correctly they can earn your business trust and make you stand out over your competition.
Everything seemed fine with that long-time customer, but suddenly they’ve dropped your MSP services and gone with a competitor, and you’re not sure why.
It may be because while they “liked” your company, they didn’t “love” you. So that lack of emotional attachment to your brand made it easy for them to be stolen away by someone else.
Any type of relationship has emotions attached because that’s how humans work. If you’re not on top of your company’s online sentiment (how people truly feel about you), then you could end up losing business to other IT shops that are.
A significant number of customers rely on reviews and testimonials when deciding which computer repair shop or MSP provider to work with.
Beyond asking for testimonials by email or a link to Google My Business reviews, how can you get more of them? After all, it’s not long before reviews get stale, which makes them much less effective.
There are a number of creative ways you can obtain more testimonials to boost your business and add to your marketing assets. It just takes thinking outside the box and looking in places you may not have considered.
Your branding can be an afterthought, or it can be the cohesive glue that ties together all content that you put out. When used properly, your branding can energize your tech business reviews program and help it get you the results you want.
Too often, business owners aren’t diligent about using their brand in everything they do, which is like leaving a royal flush sitting in your deck and playing a pair of jacks instead.
There are some cool ways that you can rev up your reviews program by using something you already have in place, which is your brand identity.
We all make mistakes occasionally and in the internet age, bad reviews and low star ratings can stay in Google’s search results and haunt you for years if not addressed.
Whether your customer service was lacking when trying to transition from part-time to full-time IT support, you made a poor hiring decision, or bad comments were undeserved, you don’t have to be defined forever by those negative online mentions.
Knowing the steps to take to clean up a bad online reputation can give you a fresh start and a whole new attitude about yourself and your tech business.
Some business owners completely miss out on all the positive sales and marketing benefits that come with having good reviews simply because they’re scared of a few negative ratings, so they don’t bother with reviews at all.
No one likes to hear negative things about their business, but although it may be hard to believe, those negative reviews aren’t all bad and can actually enhance your tech business site’s overall review strategy.
With 72% of customers reporting that they won’t make a buying decision without reading reviews for a company first, simply ignoring the power of reviews because you don’t want any bad ones could seriously be hurting your business growth prospects.
Do you look at online reviews as a nice perk if you get them, but not something that’s under your control? They’re actually one of your most valuable business assets that can be utilized in multiple ways.
If you take a “wait and see” attitude to your customer reviews, you’re missing the boat on what could be one of the biggest factors that makes a lead decide to purchase your services.
Understanding exactly how important reviews are as a business asset can help you gain a whole new appreciation for their power and motivate you to become an active participant in managing and encouraging customer reviews.
It’s easy to make a direct correlation between collecting good online reviews and gaining more business because of them, but have you ever considered other ways that reviews might influence your business?
There is a lot of power packed behind each star rating and personal testimonial, and if you capitalize on your reviews, it can open up a whole new world of benefits that you’ve been missing out on.
Another Hack #1:
One of the barriers of getting more reviews on your Google My Business page is that Google requires your customer to have a gmail account in order to post a public review. Many will not take the time to create an account just to leave a nice review.
If you collect emails from your customers like you should, then use your favorite marketing tool to segment the list to include only those that have a gmail address, and then send a manual email directing them to your GMB profile page.
Another Hack #2:
Use an automated service, like TechReputation.com that includes a workflow in the system that allows you to text message your request. If the customer is using an Android phone, it will automatically detect this and direct the customer to leave their review on Google as the primary choice. Since they are logged in as a Google user, the review process will be more seamless
and the review conversion rate will be much higher!
If you would like to save time and money managing your online reviews, then try a 14-day free trial of TechReputation.com today.Start Your 14 Day Free Trial